Kim Kardashian’s Skims Launches Collagen-Infused Face Shapewear

Kim Kardashian’s Skims has unveiled its latest breakthrough – face shapewear.

Kardashian, 44, is elevating shapewear with her Skims Face Wrap, which was released on Tuesday, July 29. Available in two shades: clay and cocoa, the wrap encircles the neck and secures with velcro at the back. It also covers the jawline and part of the chin, securing at the crown of the head with another velcro strip.

Designed to support and contour the jawline, this wrap costs $48 and has already sold out. Its fabric is infused with collagen, known for boosting skin elasticity and hydration.

“Our first-ever face innovation is here,” the brand stated on its website. “This essential face wrap features our signature sculpting fabric with collagen yarns for ultra-soft jaw support. Velcro closures at both the top and nape of the neck facilitate easy, everyday wear.”

Social media saw mixed reactions to the wrap on Tuesday.

“Can’t tell if trolling,” one user commented. Another stated, “What the helly.” A third added, “WOW. I thought it was a joke…this is absolutely ridiculous.” While some dismissed the product as unnecessary, plastic surgeon Dr. Akash Chandawarkar, based in Tampa, Florida, noted its potential benefits, saying it’s “Perfect for after facelift, necklift, or submental lipo.” Another fan echoed, “Yes, I bet we sleep in this to help snatch our jawline🕺.”

Influencer Jasmine Alisha demonstrated her use of the mask during sleep before her “morning shed.”

“Shoutout to Skims for giving me this snatched jawline,” Jasmine exclaimed, showcasing her head movements. “The way the Skims face shapewear has transformed my entire morning routine is incredible. My jawline has never looked this defined.”

Kardashian has recently launched various products, including a nipple-pierced bra, Roberto Cavalli bikinis, and much more.