Sydney Sweeney Launches Exclusive Bathwater Soap in Collaborations with Dr. Squatch
Sydney Sweeney is literally marketing her bathwater to fans, borrowing a tactic from Euphoria costar Jacob Elordi.
The actress announced her upcoming collaboration with Dr. Squatch’s Natural Body Wash through an Instagram post on Thursday, May 29, featuring her enjoying a luxurious bubble bath. She has partnered with the brand to launch a limited-edition bar of soap titled Sydney’s Bathwater Bliss.
This unique soap, which includes some of the actual suds from Sweeney’s video, was described in a press release as embodying “two of the best places on Earth: the great outdoors and Sydney Sweeney’s bathtub.”
“When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,” Sweeney, 27, stated in the release. “It’s quirky in the best way, and I’m thrilled that we created something that’s not just unforgettable—it actually smells amazing and performs like every other Dr. Squatch product I adore.”
She added, “Hopefully, this raises awareness about the realities of conventional personal care products and steers people toward natural alternatives.”
The $8 soap is made with exfoliating sand and pine bark extract, along with Sydney’s old bathwater. Only 5,000 Bathwater Bliss bars will be available, going on sale on Friday, June 6, at 12 p.m. EST.
If fans’ initial reactions on social media are any indication, the stock is likely to sell out quickly.
Comments on Sweeney’s post include: “What has the world come to…,” and “The gooners will spend their life savings trying to buy as many as possible.”
One unreserved social media user remarked, “[I] never thought I’d see the day that washing my mouth out with soap wasn’t a punishment, but I actually want to, but here we are.”
Meanwhile, another user wondered, “Are straight men OK?” Here’s hoping.
