Bad Bunny’s Halftime Show by the Numbers: 300 Bushmen and Beyond
Super Bowl LX will be remembered for one of the most talked-about and media-driven halftime shows in history. Center stage at Levi’s Stadium in California was none other than Bad Bunny.
For 13 minutes, Benito Antonio Martínez Ocasio showcased the richness of Latin culture, with a focus on Puerto Rico while celebrating the entire continent.
Apart from the deep symbolism that enriched the performance’s messages, there are intriguing details to note: the impressive sugarcane field setup, the number of dancers involved, and the astonishing surge in his Spotify streams, contributing to a unique record.
Continue reading to uncover all the statistics behind Bad Bunny’s Super Bowl LX halftime show.
How Many Songs Did Bad Bunny Perform?
Bad Bunny delivered a total of 11 songs during the Super Bowl, excluding guest appearances from Lady Gaga and Ricky Martin. He began with “Titi Me Preguntó” and concluded with “DTMF.” Notably, “Yo Perreo Sola” garnered the greatest fan response, along with “El Apagón” and “Nuevayol.”
Interestingly, NYC Water reported a significant statistic via X: During the 15 minutes of the show, New York City saw a “notable decrease in water usage.” Once the performance concluded, 761,719 toilets were flushed citywide — an indication that viewers opted to hold it in rather than miss the show.
How Many Dancers Joined Bad Bunny — And How Was the Sugarcane Field Created?
According to the creative team behind the performance, as reported by the Los Angeles Times, Bad Bunny was supported by around 300 dancers. They were seamlessly integrated into set pieces, choreographed shots, and waved flags during the show’s finale.
When “La Casita” became the show’s focal point — a recurring symbol in Bad Bunny’s tour and Puerto Rico residency — celebrities including Cardi B, Karol G, Pedro Pascal, Jessica Alba, Alix Earle, Ronald Acuña Jr., Young Miko, and Dave Grutman appeared, all coming together in celebration of community.
To bring the sugarcane plantation to life, an additional 300 participants were recruited to dress for the strikingly realistic set design — a nod to a historically significant sector of Puerto Rico’s labor force and economy.
Sam Giacometti, a resident of San Francisco, was part of the bush ensemble. In an interview with Vogue, he shared that he spotted the casting call on TikTok in early January. “The production team emphasized honoring Bad Bunny’s heritage and culture,” he stated.
Participants needed to meet specific criteria: standing between 5-foot-7 and 6-foot-3, being able to carry 28 to 40 pounds (the weight of the costume), and having basic formation movement skills. Two weeks after his application, Giacometti received his casting call.
During rehearsals, each participant was instructed to remain motionless in costume and ensure proper positioning for all camera angles. To emulate the bushes, they were provided with a balaclava to cover their heads, a green sweatshirt, sweatpants, gloves, protective goggles, a Velcro tunic, and artificial foliage.
How Many People Watched Bad Bunny’s Super Bowl LX Halftime Show?
According to ratings from NBC, Bad Bunny’s halftime show attracted 135.4 million viewers, with additional metrics (including VOD) reaching up to 142.3 million viewers.
This performance, marking the first halftime show entirely in Spanish, is now the most-watched in NFL history, surpassing Kendrick Lamar’s 2025 halftime show (133.5 million) and Michael Jackson’s iconic 1993 performance (133.4 million).
With family on his mind during the 2026 Super Bowl halftime show, Bad Bunny, born Benito Antonio Martínez Ocasio, donned a custom cream-colored jersey for his performance, featuring “Ocasio” on the back and No. 64. “Bad Bunny paid tribute to his uncle who played football […]
Bad Bunny’s Spotify Streams Surge by 470 Percent
While Super Bowl organizers don’t directly compensate artists for halftime shows, the impact on Bad Bunny was evident in his Spotify statistics. His streams surged by up to 470 percent in the United States and 210 percent globally during and following the event, as reported by Spotify to Us Weekly en Español.
Track by track, “Yo Perreo Sola” and “El Apagón” enjoyed the most substantial increases on the platform, surging by 2,170 percent and 1,320 percent, respectively, according to official data.
Lady Gaga and Ricky Martin also experienced a boost from what is termed the Super Bowl effect. Streams for the Puerto Rican artist climbed by up to 145 percent in the U.S. following his performance of “Lo Que Pasó a Hawái.”
As an additional note, Bad Bunny surpassed 1.3 billion global streams on Spotify in January, as fans revisited his music ahead of the halftime show. It appears they aimed to familiarize themselves with every lyric to engage fully with the performance — even if just from their screens.
