Dakota Johnson’s $13 Eye Serum: The Secret to Reducing Wrinkles

Dakota Johnson has always been a natural beauty icon, employing several tricks to maintain her flawless skin. And here’s a spoiler: it’s not just high-end treatments; one of her favorite eye brighteners is only $13 on Amazon.

According to InStyle, Johnson’s long-time makeup artist Georgie Eisdell used the Beauty of Joseon Revive Eye Serum while preparing her skin for the Materialists premiere in June 2025. This cult-favorite product is renowned for its ability to instantly reduce puffiness and brighten tired under-eyes, making it a staple for red-carpet events. Want to see what the buzz is about? Snag it while it’s still 24% off for Prime Day, but act fast because time is running out!

This eye serum is formulated with a blend of premium Korean ingredients, such as ginseng and retinal, that gently brighten, smooth fine lines, and improve blood circulation. It also boasts a variety of hydration boosters, including niacinamide, hyaluronic acid, and ceramides, which deeply nourish the skin and strengthen its barrier.

Although it’s designed specifically to address under-eye concerns like puffiness and crow’s feet, it serves multiple purposes. It can also be used as a neck and face cream, leaving skin feeling firm, supple, and not greasy. Lightweight and fragrance-free, it absorbs quickly and is suitable for all skin types without causing irritation.

Johnson and her makeup artists aren’t the only ones embracing the magic of this serum; Amazon shoppers are on board too. As a number one bestseller in eye treatment, over 70,000 tubes have been sold in just the past month.

It also boasts over 7,000 five-star ratings, with shoppers like this customer stating that their “under eyes and fine lines have diminished” after just “a week of use.” They declared it the “best eye cream out there,” making their under-eyes appear “younger and brighter” than before.

“The texture is very pleasant, and I appreciate the pump packaging,” they said. “I’m hooked.”

Thanks to this affordable gem, you can discover Dakota Johnson’s secret to rejuvenated, bright under-eyes — all while saving some money. Approved by shoppers and red carpet stars alike, your eyes will look like you’ve had a full night’s sleep — even when you haven’t. Grab it now for 24% off during Prime Day.

Check it out: Beauty of Joseon Revive Eye Serum (Originally $17) now available for just $13 at Amazon! Please be aware that prices are accurate at the time of publication but are subject to change.

Looking for more options? Discover additional products from Beauty of Joseon here and more eye serums here! Don’t miss out on exploring Amazon’s Daily Deals for more exciting finds!