Demi Lovato Makes Comeback to Bigg Chill Frozen Yogurt Shop Following Controversy
Demi Lovato is embracing The Bigg Chill.
The 32-year-old singer took to social media on Wednesday, July 30, sharing clips of her return to the Los Angeles yogurt shop four years after generating buzz for her critique of its low-calorie options.
In one TikTok video, Lovato looks at the camera and lip-syncs to her well-known clip from April 2021, where she expressed: “I left that yogurt store and didn’t get the yogurt that I wanted.”
The video transitions to her dancing while enjoying a swirled frozen treat. A second video captures a cheerful Lovato twirling around inside The Bigg Chill. Over the footage, she added text that reads “‘You look happier!’ thanks I finally got the yogurt that I wanted!”
She captioned her post, “You make me happy @The Bigg Chill,” including three ice cream emojis.
Three years earlier, Lovato had a different opinion about the establishment, which opened in 1986 and has crafted over “400 distinctive flavors using live cultures and natural ingredients.” According to their website, they offer daily selections that include “no-sugar-added, Carbolite, fat free, and dairy free options, along with a variety of fresh, low-fat baked goods.”
In the spring of 2021, Lovato shared her grievances on Instagram, claiming it was “extremely hard to order froyo” because of the “diet foods” on the menu. She criticized the shop, labeling them as “diet culture vultures.”
The Bigg Chill responded to her claims, explaining that they provide items catering to various dietary restrictions, including diabetes, celiac disease, and veganism, alongside more indulgent sweets. They expressed, “We are sorry you found this offensive.”
Lovato, who has faced challenges with an eating disorder, reiterated her critique, calling the shop “triggering and awful” and suggesting better labeling for diabetic and vegan options.
The “Sorry Not Sorry” singer later issued an apology, stating on Instagram, “I want to create a safer environment in L.A. — and in this whole f***ing world — for people with eating disorders, so they can feel safe wherever they choose to eat. Everything I’m doing is well-intentioned, you have to understand.”
She added: “It’s critically important for everyone to know that my intention was not to attack a small business … I walked in and felt so triggered that I left without froyo, and it made me really sad. That’s all it was.”
