How Kylie Jenner’s $8 Brow Gel Transformed My Thick Eyebrow Routine in Just Five Minutes

My eyebrow routine has consistently taken less than five minutes over the years. Having naturally thick brows meant I never felt the need for extensive grooming. Despite trends like the 2000s’ skinny brows or laminated styles, I embraced my natural look, avoiding threading or waxing altogether. As I became more familiar with makeup, I tried brow pencils, but my looks always shone best with my brows untouched. Although I love their thickness, they occasionally get unruly. Thankfully, I discovered the ideal product to tame them while keeping that authentic appearance I cherish: brow gel.

Five years ago, I started using makeup and have only tried one brow gel. It generally hasn’t caused issues, although it sometimes flaked in extreme temperatures. Luckily, I found göt2b’s Brows & Edges 2 in 1 Wand Gel ($8) through TikTok, and it has become my go-to brow gel. Its staying power is impressive—even during a sweltering New Orleans heat wave—and it’s budget-friendly, so you can achieve a polished look without overspending. Read on for my full review, including insights from another editor who used it on her edges, and see why even Kylie Jenner swears by it.

I truly appreciate how controllable this gel is, maintaining my brows’ shape effortlessly. Previously, I had to dip my old brow gel multiple times to achieve the desired finish. With this gel, one application gives me perfectly tamed, thick brows. During my recent trip to the Essence Festival in New Orleans, my brows stayed in flawless form for hours, even amidst the heat of 109 degrees. If it can withstand that heat, I trust my brows are in good hands!

This gel serves as a 2-in-1 product but is incredibly straightforward to use. It comes in a sturdy plastic tube that reveals a spoolie applicator when unscrewed. A single dip dispenses the perfect amount of gel on the wand, making it ideal for those rushed moments when your Uber is waiting and friends are urging you to hurry.

While it also claims effectiveness for edges, another editor tested it on her type-four hair. She used it on her hairline for slicked-back styles rather than for baby hairs. She noted that while the spoolie dispenses a good amount of product, its size may not suit thicker hair textures, which is worth considering before purchasing.

Review: “Initially, the spoolie moved smoothly through my hair, but toward the end, it started to snag on the brush, causing some frizz. It’s a tad too small for effectively combing through edges like a standard brush would. At $19, you might as well stick with a spoolie and the usual Göt2b styling gel for similar results.” — Ariel Baker, former assistant editor, Beauty

Image Source: PS Photography / Ariel Baker

You can find the göt2b Glued 2-in-1 Brows & Edges Hair Gel on the brand’s official website and at Target.

Rating: ★★★★★

Naomi Parris serves as the assistant shopping editor at PS, located in New York. With over eight years of experience and past roles in the brand’s Beauty and Operations teams, she is passionate about telling stories that intertwine fashion, beauty, and Black culture. Naomi has also contributed to Essence Girls United, Elle, Bustle, and Elite Daily. When not creating shopping roundups or noteworthy features, you can find her running her blog “Eli-Nay,” inspiring readers through style guides, cultural commentary, and creative content on her Instagram.

Ariel Baker is a former assistant editor for PS Beauty. Her expertise lies in celebrity news, beauty trends, and product evaluations. Her writing has appeared in both Essence and Forbes Vetted.