Paige Lorenze Brings NYC Dairy Boy Pop-Up to Evergreen Line

Paige Lorenze is already getting Us excited for a cozy fall inspired by New England vibes.

Lorenze’s sought-after lifestyle brand, Dairy Boy — celebrated for its comforting clothing, accessories, and home essentials echoing that cottage core charm and relaxed East Coast aesthetic — held its third official pop-up this past weekend from Friday, August 15, to Sunday, August 17, on the picturesque cobblestones of Greene Street in NYC’s SoHo.

Devoted fans and eager shoppers flocked to check out the label’s AW25 “Evergreen” line: the brand’s inaugural permanent collection, set to debut online in early September.

“This is, without a doubt, the most special and significant one yet,” the influencer shared exclusively with Us Weekly regarding the exciting event. “Previous pop-ups focused on limited releases, but this one [was] all about introducing a lasting chapter for the brand.”

It’s no wonder the immersive shopping experience attracted a lively crowd. The enchanting two-story storefront felt like a charming farm cottage, allowing guests to explore and shop for delightful Americana-inspired items from the upcoming fall collection. (Picture: cozy barn jackets, oversized knitwear, overalls, fleece jackets, and more.)

“Every design element and how we merchandise the collection is steeped in nostalgia and Americana,” Lorenze remarked about the pieces, which are sure to inspire you to mix comfort, style, and authenticity as you update your fall and winter wardrobe.

“The collection is truly a tribute to the women I admired while growing up in New England,” she noted. “They were adventurous, confident, and effortlessly chic, often pairing men’s sweaters with sundresses, fleece jackets with denim skirts, and wearing boots for a night out. That relaxed, genuine style resonated with me and inspired the Evergreen collection.”

The upcoming line highlights “pieces that are timeless, versatile, and seasonless.” Forget the trending looks — for Lorenze, it’s about clothing that will last. “[Evergreen] consists of items I know I’ll wear year after year, styled in countless ways,” she asserted.

Even if you missed the event, there’s still a lot to anticipate when the collection launches on September 4 at 11 a.m. on Dairy Boy’s website. Lorenze kindly shared insight into one piece she plans to wear frequently.

“The white pearl snap is my standout piece. I can style it tucked into vintage denim, layered underneath a crewneck sweater, or open over a slip dress. It’s one of those versatile items that works for everything.”