Sydney Sweeney’s American Eagle Jacket and Jeans Fly Off the Shelves
Sydney Sweeney has found herself in the spotlight thanks to her American Eagle advertisement, but that hasn’t stopped her jacket and jeans from becoming instant bestsellers.
The AE x Sydney Sweeney Cinched Waist Denim Jacket sold out within a single day, as reported by American Eagle to Us Weekly. This sought-after item features a “cinched waist that beautifully hugs your silhouette.” The popular light wash jacket, priced at $79.95, is no longer available.
The AE x Sydney Sweeney Ultra Wide-Leg Jean quickly became another must-have item, with 100 percent of proceeds going to the Crisis Text Line. This exclusive style, which Sweeney referred to as her custom Dreamy Drape, sold out in just a week.
The medium indigo denim features a pink butterfly on the back pocket to raise awareness for domestic violence and was priced at $89.95. It disappeared shortly after Sweeney, 27, showcased a pair. American Eagle informed Us that this particular style will be restocked in November.
Us has also discovered that items in Sweeney’s specially curated “Syd’s Picks” shop have seen four refreshes already, outperforming AE’s other women’s items by four times.
“In the six weeks since the campaign, AE has been in the news continuously. The brand has experienced unprecedented engagement surrounding the campaign, resulting in record-breaking sales, especially linked to Sydney Sweeney’s unique styles and carefully selected items,” AE stated to Us. “Sydney Sweeney truly does know how to sell great jeans, and we have the numbers to back that up!”
Gabby Windey, Doja Cat, Donald Trump, and other celebrities have expressed mixed feelings about Sydney Sweeney’s controversial ad for American Eagle. Since Sweeney posed for the July campaign, which played on the double meaning of “genes” and “jeans,” the ad ignited discussions online, with some accusing it of promoting eugenics and more.
American Eagle officially launched their Fall ‘25 campaign, featuring Sweeney, on July 23.
The campaign titled, “Sydney Sweeney Has Great Jeans,” aims to celebrate the core of what the brand is known for: helping customers look and feel amazing in AE Jeans.
“There is something so effortlessly cool about American Eagle – it strikes the perfect balance between looking polished yet feeling authentically you,” Sweeney remarked in a press release. “Their dedication to crafting pieces that enhance your confidence and comfort resonates with me personally. It’s rare to find a brand that evolves alongside you, as American Eagle has for generations. They have truly been a part of every phase of my life.”
Sydney Sweeney consistently seizes moments to flaunt her style. On August 20, the 27-year-old actress showcased her figure on Instagram while skydiving in a form-fitting outfit. Prior to her jump, she shared a preview of her attire, which included a snug jacket that she wore partially unzipped to highlight her neckline.
American Eagle selected Sweeney to lead their “bold, playful” campaign due to her “girl-next-door charm and main character aura, complemented by her ability to embrace humor.”
