Taylor Swift’s Merchandise Flying Off Shelves, Including $40 Hair Brush
Taylor Swift’s merchandise continues to soar in sales, despite prices that have some fans feeling a pinch in their wallets.
From a $150 varsity-style bomber jacket to a $40 hairbrush adorned with the Life of a Showgirl album logo in orange sparkle on the back, and her name on the front (now sold out), many items have quickly vanished from shelves following their release.
“No showgirl is complete without an iconic outfit offstage!” Taylor Nation shared on Friday, October 10. “Step inside our dressing room and explore the #TSTheLifeofaShowgirl Collection while supplies last at store.taylorswift.com.”
As anticipated, Swifties are spending on merchandise just as eagerly as they did for Eras Tour tickets.
Some of the rapidly sold-out items include a $30 pair of silver-tone earrings featuring clear CZ crystals and an “opalite” star charm in a shimmering mint green glitter box, along with a matching $35 necklace showcasing lightning bolt designs in similar packaging.
Another sought-after item was a $125 mint green faux fur coat, similar to what she wore in her “The Fate of Ophelia” music video, complete with a metal “Taylor Swift” logo plate on the inside and her initials printed in the lining.
Taylor Swift’s cardigan collection is expanding rapidly. Swift, 34, introduced a Tortured Poets Department-themed sweater through Taylor Nation’s Instagram on Monday, April 22, just days after her 11th studio album dropped on April 19. The gray sweater is designed with a cable knit pattern, features black-and-white tortoiseshell buttons, and has a patch that reads, “The […]
A pearlescent phone case priced at $40 also flew off the shelves, as did the $95 black sequin T-shirt dress featuring her iconic “sequins are forever” lyrics.
Additionally, the $15 rhinestone-adorned barrette and $20 pearlescent hair clip were quick to sell out.
Currently available items include the violet blue hoodie for $75, the “I Like My Friends Cancelled!” hoodie for $75, and $55 black sweat shorts.
All merchandise is expected to ship on or around October 25, according to the website.
It’s no wonder the faux fur mint coat was a hot commodity, as Swift, 35, wore a similar piece over a crystal-covered chainmail dress designed by Kelsey Randall.
“I design for those wanting to step into the spotlight — be it a bride or a pop star,” Randall explained to Page Six Style on October 4. “Most of my work is custom, which is thrilling because you can tailor it to the client’s vision.”
Taylor Swift blended vintage glam with stadium tour flair during her appearance on Late Night with Seth Meyers, showcasing longer hair and a Showgirl-approved ensemble. The pop star, 35, dazzled with bangs and cascading waves that fell to her waist, potentially enhanced with extensions for extra length.
“We both got really enthusiastic about this chainmail fringe — how it moves and sparkles,” she noted about their collaboration, revealing Swift adored its appearance. “We meticulously selected colorways; countless rhinestones were sent back and forth overnight, refining the perfect combo.”
Randall was dedicated to meet Swift’s timeline for her dress and even created a backup version in rose gold.
“We literally ordered thousands of yards of chain fringe along with various rhinestones, and once the supplies arrived, we had a mere 13 days to complete the dress,” she added.
