Turning Point USA Announces Key Decision Regarding the Future of the Halftime Show
Following its contentious All-American Halftime Show during the 2026 Super Bowl, Turning Point USA has unveiled its future plans.
Describing the 2026 show as a “massive success,” TPUSA spokesperson Andrew Kolvet announced that the organization intends to host a similar event during next year’s Super Bowl.
“This is a shot across the bow,” he shared during a Sunday, February 8 appearance on Fox News’ One Nation with Brian Kilmeade. “People are taking notice. With a year to prepare, I’m really eager to see what we can create.”
“We have to do this for the country. It was a massive success, and we are thankful for the opportunity,” Kolvet added.
Kolvet mentioned that TPUSA is still awaiting final figures, but the show reportedly garnered at least 20 million views across social media platforms. He anticipates that number to increase to between 40 and 50 million.
TPUSA announced its alternative halftime show in October 2025 after the NFL named Bad Bunny as its halftime headliner. The NFL’s choice faced criticism from conservative politicians and commentators, citing the rapper’s Spanish lyrics and his past criticisms of President Donald Trump.
NFL commissioner Roger Goodell defended Bad Bunny, stating he is “one of the great artists in the world.”
“Moreover, he understands the platform he’s on,” Goodell, 66, elaborated during a February 2 press conference. “This platform is meant to unite people and bring them together through creativity and talent. I believe artists historically have embraced this, and Bad Bunny will deliver a great performance.”
Taylor Swift isn’t opposed to performing at the Super Bowl halftime show, but she won’t pursue that project while her fiancé, Travis Kelce, is still active in football. Swift, 35, addressed the rumors that she was solicited to play during the 2026 event in her October 6 interview.
Kolvet noted that the All-American Halftime Show, featuring performances by Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett, embodied founder Charlie Kirk’s “strong opinions.” (Kirk was tragically killed while speaking at an event in Utah in September 2025.)
“He aimed to elevate the best ideals of our country, as opposed to diminishing them or settling for the lowest common denominator,” Kolvet explained. “He wanted us to rise higher, promoting our highest ideals.”
Following her husband’s death, Erika Kirk stepped in as TPUSA CEO, and although she was not involved in the halftime production, she expressed earlier that her late husband would be “thrilled” about it.
“It’s powerful because Charlie always wanted to be at the forefront of the culture wars,” Erika, 37, revealed in a Fox News interview on February 4. “He would be celebrating this moment. What better way to honor him than to engage in this and provide an alternative for families?”
Erika continued, “That’s what’s beautiful about Turning Point USA and our initiatives — they are holistic, catering to the entire family. Our program is designed for every age group, and providing a pro-America alternative is vital—one that contrasts with what others are offering. There’s evidently an audience for that, but a larger audience seeks our content.”
