Hailey Bieber Stars as the ‘Main Character’ in Victoria’s Secret Valentine’s Ad
Hailey Bieber heated up Victoria’s Secret Valentine’s collection.
The 29-year-old star embodied her “main-character vibe” while modeling for the lingerie brand’s Valentine’s Day selection. In a clip shared on YouTube on Wednesday, January 7, the founder of Rhode lounged in a dresser drawer while polishing her toenails. Bathed in soft lighting, she wore a pastel pink bra embellished with black polka dots, dark straps, and underwire cups.
Bieber paired the bra with matching bottoms that featured the same polka dot design and a delicate black lace trim.
The It Girl elevated her appearance further with stunning diamond drop earrings. As the camera gradually zoomed in, Bieber turned to face it, showcasing her subtle makeup. Her look featured a dewy complexion, sun-kissed cheeks, groomed brows, a delicate highlighter on her nose, lush lashes, and glossy lips. Her brunette hair was styled in a tousled yet chic ponytail.
“Because V-Day demands main-character energy,” read the caption from Victoria’s Secret’s official account.
Fans couldn’t help but rave about her appearance in the comments. “Literally a GODDESS!! 😭💅,” one admirer exclaimed, while another noted, “Mother is as stunning as ever ❤️.”
A third fan chimed in, “Wow, Hailey looks absolutely amazing.”
Previously, Bieber flaunted her figure in various bikinis as she celebrated the New Year. Earlier this month, she shared a stunning photo on Instagram in an animal-print one-piece that featured a scoop neck, halter straps, a bow at the chest, and a lace-up front that highlighted her abs.
She completed the bold look with rosy cheeks and pink lips, wearing her hair down in voluminous waves with slightly curled tips, and flashing a soft smile at the camera.
In another shot, she radiated sunshine in a yellow bikini with a triangular top and straight straps. She layered it with a sheer floral coverup in pink, yellow, and brown tied at the chest, along with yellow terrycloth bottoms, a straw bucket hat, and oval sunglasses.
Bieber previously shared her secrets to achieving her toned physique in January 2025.
In an interview with Elle, she mentioned she’s “particular” about avoiding gluten. “I enjoy a delicious kale Caesar salad [but without] croutons, which is usually my go-to,” she revealed. “Dinner typically follows a similar theme [to lunch]; incorporating vegetables or pasta.”
Hailey Bieber showcased her lingerie in Paris. At 28, she flaunted her figure in a seductive outfit while posing in the “City of Love” during fashion week. For her intimate shoot shared on Instagram on Monday, September 29, the Rhode founder wore a micro yellow romper that featured a silk bodice and white accents.
Back in 2021, she also discussed her fitness regimen with Women’s Health, sharing, “I genuinely enjoy boxing and usually hit the gym for weight training and cardio a few times a week.” She commented, “Working out keeps my mind and body in great shape.”
Bieber noted that transitioning to Pilates was easy for her, as she “used to be a ballet dancer.”
“For me, Pilates puts my body in the best shape since it focuses on elongation,” she explained. “Many movements in Pilates resonate with dance.”
