18 Must-Have Beauty Launches of 2025 to Add to Your Cart

From L’Oréal to Laneige, many of the beauty industry’s trendiest brands have taken “New Year, New You” up a notch for 2025. Assisting Us in enhancing our beauty regimens, numerous new products have already emerged this year that we can’t get enough of. With countless new products on the shelves, we’ve sifted through to find 18 of the best that we believe are truly worth adding to your cart.

Whether you’re looking for fresh makeup to revitalize your appearance for the year or skincare to maintain its health through winter, this selection has something for everyone! Among the launches we’re most eager about are the L’Oréal Paris Lumi Le Glow Skin Tint, a skin tint inspired by their popular bronzing drops, and the Virtue Scalp Remedy Shampoo, a favorite of Jennifer Garner. These are just a couple of the products we’ll be adding to our shopping bags, so keep scrolling to explore the top beauty newness for 2025, as recommended by Us!

18 Exciting New Launches of 2025 to Add to Your Cart

Stand-Out Skincare

1. Laneige Water Bank Gentle Gel Cleanser: A gentle moisturizer that cleans while also smoothing and softening? Count us in! Laneige’s new gel cleanser offers exactly that, formulated with hyaluronic acid and papain.

2. Paula’s Choice Pro-Collagen Peptide Plumping Moisturizer: Peptides are trending in the beauty world, and Paula’s Choice’s new peptide-rich moisturizer truly delivers! It features three times the amount of pro-collagen peptides in a lightweight formula designed to visibly enhance skin elasticity.

3. Glow Recipe Cloudberry Bright Moisture Cream: This new moisture-boosting cream from Glow Recipe features cloudberry seed oil, a superfruit-rich antioxidant base known for delivering vitamins C and E.

Must-Have Makeup:

4. L’Oréal Paris Lumi Le Glow Skin Tint: Given that their popular Lumi glotion was a hit, we’re certain that its sibling product, the Lumi skin tint, will be equally impressive!

5. ColourPop Pretty Fresh Lock It In Setting Spray: Our go-to affordable beauty brand, ColourPop, has launched a new primer and setting spray duo that ensures your makeup stays intact all day!

6. Stila Liqua-Play Eye Shadow: Renowned artistry brand Stila Cosmetics has unveiled a long-lasting liquid eyeshadow, and we can’t get enough of it!

7. Mac Lip Pencil in Cool Spice: Get ready to embrace 90s supermodel vibes with MAC cosmetics’ newly released collection featuring the nostalgic shade, Cool Spice!

8. Urban Decay Face Bond Luminizer Waterproof Glow Drops: Make space in your makeup bag for this versatile luminizer from Urban Decay, perfect for use on the face and body, also as a highlighter, eyeshadow, bronzing drops, and more!

9. L’Oréal Paris Plump Ambition Hyaluron Lip Oil: An excellent budget-friendly alternative to pricier options, L’Oréal’s new Hyaluronic acid lip oil is designed to provide hydration for up to 24 hours.

Haircare Heroes

10. L’Oreal Paris Glossing Sulfate Free Shampoo: Although this sulfate-free glossing shampoo from L’Oreal is a fresh arrival, it has quickly gained popularity among Amazon shoppers, with over 2,000 bottles sold in just one month!

11. Monday Haircare Deep Moisture Hair Mask: Enjoy luxurious deep hair hydration without breaking the bank with this new damage-reversing hair mask from Monday Haircare priced at just $8!

12. Bumble and Bumble Bond-Building TripleBond Flash Rinse: Already enamored with Bumble and Bumble’s bond-building series, the addition of this new hair rinse offers 2x the shine while establishing three types of essential hair bonds.

13. Cecred Nourishing Hair Oil: Infused with 13 luxurious oils including Cecred’s signature African oil blend, this new hair oil from Cecred promises to nourish and hydrate your hair without weighing it down.

14. Virtue Scalp Remedy Shampoo: A brand favored by Jennifer Garner, Virtue haircare has just introduced a new scalp remedy shampoo and conditioner duo designed to balance the microbiome while cleansing and hydrating.

15. John Frieda Frizz Ease Smooth Operator Blowout Spray: Achieving a salon-style blowout look has always been desirable, but with recent trends, it’s become even more sought after. John Frieda is here to help everyone achieve that look effortlessly with their new viral blowout spray.

Other Must-Have Discoveries

16. Essie to The Rescue UV Gel Damage Repair: A new trend involves actually caring for our nails rather than damaging them at the salon, and Essie is leading the charge with a new treatment designed to repair UV gel damage in just five days. It also serves as a nail-strengthening formula, comprising a three-protein complex, keratin building blocks MSM, and ceramides.

17. Issey Miyake Men’s Le Sel d’Issey Eau de Toilette: In time for Valentine’s Day, Issey Miyake has released a new men’s Eau de Toilette featuring a woody, marine scent with notes of marine seaweed, oak moss, sand vetiver, cedarwood, and ginger.

18. Snif Me Eau de Toilette: If you’re in search of a new everyday fragrance that strikes a balance between floral and musky, you should definitely try Snif’s latest ‘Me’ Eau de Toilette.