21 Celebrities Who Rely on K-Beauty for Their Red Carpet Glow

For many years, travelers returning from South Korea have packed their bags full of beauty products. Renowned for its skincare, South Korea’s beauty industry—referred to as K-beauty—has gained tremendous popularity in Western countries. Hollywood has also taken notice, with individuals who strive to maintain their skin’s health, youthfulness, and beauty realizing its benefits. Drew Barrymore serves almost as a symbol for this trend—she has enthusiastically endorsed the Hannacure All-In-One Facial for years. It rejuvenates, firms, and soothes your skin in just 20 minutes. “I swear by it,” she mentioned on Instagram. “A professional-level treatment at home.”

Drew isn’t the only celebrity embracing K-beauty. We’ve identified 21 additional stars who attribute their stunning looks to various K-beauty products, including Zero Pore Pads, Lip Sleeping Masks, and more.

21 Celebrities Who Adore K-Beauty

1. Meghan Markle: The Duchess of Sussex boasts famously radiant skin, thanks in part to Medicube Collagen Jelly Cream. Vogue confirms it’s a cornerstone of her skincare regimen, along with Laneige’s Lip Sleeping Mask.
2. Anne Hathaway: The Princess Diaries actress appears ageless, in part due to AHC Eye Cream. She has been faithful to the brand for years, as reported by The Daily Mail.
3. Kate Hudson: The rom-com queen is an enthusiast of AHC Hydra Gold Foil Masks. The Daily Mail noted that she has shared her love for them in multiple Instagram selfies.
4. Emma Stone: Per her makeup artist Rachel Goodwin’s suggestion, Emma Stone used a KNC Beauty Collagen Infused Lip Mask before the 2017 Golden Globes. “I always prep my clients’ skin and lips thoroughly before makeup, as it significantly impacts makeup’s appearance and longevity,” Goodwin told SELF. “Though they look quite silly, these masks really do work.”
5. Kylie Jenner: The youngest Kardashian-Jenner sibling swears by cult-favorite Medicube products, especially the Peptide Serum and Zero Pore Pads. She shared last month that she enjoys how gentle and user-friendly Medicube products are.
6. Kourtney Kardashian: The eldest Kardashian’s skincare routine kicks off with Peach & Lily’s Gel Cleanser. Kourtney appreciates its ability to deeply cleanse the skin without stripping hydration.
7. Tilda Swinton: Tilda Swinton, a uniquely recognizable face in Hollywood, has recently been appointed brand ambassador for the iconic K-beauty brand Sulwhasoo. Her favorite product is the First Care Activating Serum, which The Hollywood Reporter reports helps combat dull skin, dryness, and aging signs.
8. BTS: The members of K-pop sensation BTS make sure to prepare for each performance with Mediheal Masks. According to Lifestyle Asia, the group promotes the dermatologist-approved brand.
9. Emma Chamberlain: Naturally, Gen-Z beauty icon Emma Chamberlain loves K-beauty products! In 2021, Glamour highlighted her passion for the brand iUNIK—particularly the Tea Tree Relief and Black Snail Restore serums. “I primarily use iUNIK,” she shared with the outlet at that time. “They’re amazing.”
10. Emily Ratajkowski: Emily Ratajkowski’s passion for skincare is no secret, and she regularly uses COSRX Snail Mucin 96% Power Repairing Essence. She calls it “her skincare savior,” as it aided in healing her skin during lockdown.
11. Angel Reese: WNBA star Angel Reese incorporates several Laneige products into her regimen, insisting she never leaves home without the sleeping mask. “It’s the one that always makes it into my bag,” she shared in a Vogue interview. “I need to keep my eyes looking fresh.”
12. Lucy Hale: Initially skeptical about the Elizavecca Milky Piggy Carbonated Bubble Clay Mask, Lucy Hale changed her mind after trying it. Refinery29 reported that the Pretty Little Liars alum now swears by it, saying, “I want to use this every day; it’s just too much fun.”
13. Florence Pugh: The Dune: Part Two actress enjoys treating herself to the Dr. Jart+ Cryo Rubber Face Mask during her free time. “I love using a face mask in the morning on my way to work to cool down my face,” she shared in an interview with The Hollywood Reporter.
14. Jessica Alba: Even Jessica Alba indulges in the occasional touch-up, and Tony Moly’s Kiss Kiss Lovely Lip Patch does the job. As noted by SheKnows, it’s incredibly moisturizing and includes beneficial ingredients like vitamin C, witch hazel, and collagen.
15. Elizabeth Olsen: The youngest of the Olsen sisters remains refreshingly grounded as she promotes the well-regarded K-beauty brand Missha. She particularly favors Time Revolution Night Repair Ampoule, which InStyle states can brighten the skin, imparting firmness overnight.
16. Emma Watson: Even Hermione Granger requires a skincare routine to maintain her radiant complexion. She endorses AHC Natural Perfection Fresh Sun Stick SPF 50+, according to Teen Vogue, considering it an essential item in her travel kit. “I try to remember to wear sunscreen,” she commented.
17. Rosalia: The “BIZCOCHITO” singer regularly carries Belif Moisturizing Eye Bomb Cream in her makeup kit. It’s lightweight and deeply hydrating—ideal for layering under full makeup.
18. Madison Beer: The Goodal Green Tangerine Serum went viral after singer Madison Beer mentioned it in a TikTok video. It aids in fading pigmentation and enhances her complexion’s glow.
19. Lil Nas X: Even country stars require skincare. The Old Town Road singer showcased KAHI Wrinkle Bounce Multi-Balm in his “Montero Show” music video. It’s versatile, hydrating, and nourishing.
20. Madison Bailey: The Outer Banks star included Laneige Cream Skin Toner & Moisturizer in her Vogue beauty secrets video. It seems to be working wonders.
21. Miles Chamley Watson: While the British-American Olympic fencer typically faces human opponents, he also tackles signs of aging with K-beauty. A key product in his skincare regime is Ma:Nyo Pure Cleansing Oil, known for its deep yet gentle cleansing capabilities.
    “I feel like a million bucks,” he exclaimed while completing his skincare routine. “After scrubbing the skin, it’s essential to take care of it.”