Isaac Rochell Explains His Decision to Keep Kids’ Faces Private on Social Media
Isaac Rochell is discussing why he and his wife Allison Kuch have chosen not to publicly share their children’s faces on social media.
“First of all, you don’t get to dictate how I raise my kids. That’s the best part,” Rochell, 31, stated in a TikTok video on Thursday, April 30, explaining that his family loves documenting moments but had a particular experience that made them rethink their approach.
“When we found out we were expecting for the first time, my wife set up a camera to capture our reaction to the pregnancy test. She placed several cameras because she wanted to record it all. I wasn’t even thinking about those cameras,” he recalled. “Why would I? My focus was on becoming a dad. When she revealed the positive test, we shared this very personal moment together. I was thrilled she captured it without me realizing.”
Rochell noted that Kuch, 31, posted the video of their emotional moment, which went viral, racking up 60 million views. (The couple welcomed daughter Scottie in December 2023 and added another daughter, Pepper, to their family earlier this month.)
“I remember feeling uneasy when it went viral, thinking, ‘Wow, this private moment that my wife and I had, which I didn’t even notice was being recorded, is now seen by 60 million people,’” he explained, mentioning that people started to approach them about the video. “I thought, ‘That was supposed to be a moment just for us.’ Those who commented weren’t wrong; they were just enjoying the content. I do the same thing.”
This moment became a significant “wake-up call” for the couple.
“I told my wife at that time, ‘We will never post our kids on social media because I couldn’t care less about the views.’ As a dad, those views don’t matter to me,” he said. “If sharing my child would mean gaining more views, then I’m not interested. It’s about protecting those moments, and nobody is entitled to share those experiences with me.”
Rochell shared that he enjoys “seeing my daughter’s face” without the pressure of having 60 million people watching her every move.
“If she’s looking away and you can’t see what a freckle looks like or her smile, good for you,” he expressed. “I’m proud as a dad. I’m proud that my daughter won’t have to be concerned about that. And if in 15 years she wants to do TikTok dances with me, we’ll talk then. But at this moment, it’s the simplest decision ever. Nobody deserves to see how my daughter looks, and I will never apologize for that. Call me extra or lame; I don’t care. I love my daughter.”
Rochell captioned the video, “Standing 10 toes down on this one.”
