Taylor Swift’s 2025 Summer Merchandise Showcases Album-Inspired Designs
Taylor Swift is celebrating a quintessential New England summer vibe.
The 35-year-old musician debuted her summer 2025 merchandise collection on Wednesday, June 11, showcasing what may be her most fashionable line yet. Inspired by old money aesthetic, the collection features everything from tote bags adorned with a crest to Oxford shirts, polos, and beyond. Even the camping themes evoke a sophisticated summer atmosphere. Several models posed on a dock in stylish tank tops, joggers, bikinis, and more.
One standout piece is a loosely woven sweater, featuring “1989” embroidered on the chest. In one image, a model styled it as a cover-up over her white triangle bikini top, paired with matching bottoms and knee-high rain boots. This sweater retails for $65.
Another item reminiscent of Swift’s 1989 era is a boxy T-shirt ($40) decorated with blue seagulls on the front, echoing her album cover. The shirt features the phrase “Cherry lips, crystal skies,” nodding to her hit song “Blank Space.”
She also pays tribute to her other albums, including Folklore, with a terry cloth polo top boasting a navy blue body and “The Last Great American Dynasty” embroidered on the chest, above her iconic Folklore cabin, which she brought along on the Eras Tour.
Swift has also included references to her Evermore album in the lineup, such as a “Cowboy Like Me” baseball cap featuring a horse stitched into it, along with the year of her birth (1989) and the phrase “hustling for the good life,” a lyric from the song.
If Taylor Swift is involved, her fans are the detectives. The pop icon, known for embedding cryptic messages within her liner notes, music videos, and social media posts, appears to have dropped several hints indicating that 1989 (Taylor’s Version) will be her next album release. In May 2022, the singer-songwriter […]
In addition to her summer collection, Swift is offering a beach towel featuring a playful checkerboard design, with the phrase “You play stupid games you win stupid prizes” stitched into it, referencing a song from her Lover album, “Miss Americana & the Heartbreak Prince.” The collection is rounded out with a beach bag and a baseball cap adorned with a floral crest and “established 1989.”
