Makeup

Why Melania Trump Defies Makeup Norms for Women Over 50

The breathtaking Melania Trump is the topic of conversation everywhere, and it’s clear why. She consistently dazzles in her politically appropriate designer outfits, and we admire her incredibly voluminous hair paired with an immaculate beauty appearance.

When it comes to her beauty routine, the mother-of-one tends to prefer a bit more makeup, contrary to the advice often given to women as they get older. Nevertheless, she gracefully pulls it off.


© Getty Images
Melania always looks glamorous

HELLO! consulted the experts, reaching out to Philippa Louise, a talented celebrity makeup artist, who offers valuable advice for those wishing to embrace their makeup like Melania.

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Philippa, who has worked with Harry Potter star Emma Watson, shared this insight: “Once you enter your 50s, it’s essential to simplify makeup and adhere to core application principles if you aim for an effortlessly chic look. Your makeup should uplift, not overshadow you.”

Donald and Melania Trump 2017
© Getty Images
Melania enjoys bold makeup looks

She added: “There’s nothing worse than noticing a layered complexion that accentuates flaws, thereby aging you. For women over 50 like Melania, a slightly bolder makeup look can be suitable for special occasions if applied correctly and with the right products. Melania’s style is grace, elegance, and sophistication, and her makeup harmonizes with this beautifully as her makeup artist clearly uses the appropriate products for her skin type.”

Here are Philippa’s guidelines for optimizing makeup in your 50s.

Eye Makeup Tips for the Over 50s:

“Regarding eye makeup, the key principle as we age is to adopt a ‘less is more’ philosophy. If you’re worried about loss of elasticity around the eyes, this rule is crucial. Melania expertly shapes her brows and often embraces a smokey eye, yet this does not age her; rather, it’s flawlessly executed with the right textures and techniques.

Republican presidential candidate Donald Trump with former First Lady Melania Trump
© Getty Images
Melania enjoys a smokey eye and full brows

“If you want to define your brows and create a smokey eye, feel free to do so if it makes you feel empowered.

Balance is essential, as you don’t want the eye makeup to make your eyes appear smaller or sunken. The goal is to brighten and lift your eyes. Start by curling your lashes to open up the eyes, then stick to matte eyeshadow (avoiding frosted shades), using various tones of light and dark to uplift the eye and defining with a gentle, thin smudgy liner. Using the incorrect textures and colors can highlight skin imperfections, so be mindful. When defining your brows, keep it subtle—avoid over-drawing. Brows should appear defined yet soft and fluffy—as a framework for your face, they are akin to sisters, not twins. Incorrectly applied brows can add years to your look!”

Top Skin Tips for the Over 50s:

“At the recent inauguration, while Melania’s stunning Eric Javits boater-style hat concealed her eye makeup, her skin portrayed a natural, glowing appearance—bronzed yet retaining visible pores, which is a natural sign of aging.

Melania Trump during The Apprentice finale
© FilmMagic
Melania’s skin is always glowing

“As we get older, our skin may become dehydrated, lifeless, rough, and lose elasticity. Therefore, we want to avoid makeup that is overly drying and flat. You can still appear polished and glamorous, as Melania demonstrates, as long as you’re not piling on excessive layers and the blending is seamless. The focus should be on enhancing the skin with the appropriate formulas suited for your complexion needs. Radiance and hydration are key! The first step is using effective skincare to nourish your skin—this is a gradual process that Melania likely follows diligently. Investing in quality skincare tailored to your complexion will enable your makeup to enhance your natural beauty—it truly is that straightforward.”

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