Bethenny Frankel Compares This ‘Miracle’ $7 Cream to La Mer
Us Weekly has affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more!
Bethenny Frankel has an impressive list of achievements, including being a Real Housewives alum and the founder of Skinnygirl, but our favorite role of hers is sharing affordable beauty products that truly deliver. Recently, she took to Instagram to rave about a $7 face cream, calling it “magic” and likening it to La Mer — the luxurious, celebrity-favorite lotion that often costs hundreds of dollars per jar.
De La Cruz Vitamin E Cream is a beloved drugstore favorite that’s been quietly waiting on the shelves while trendier brands gain attention. After visiting a facialist and experiencing some redness, Frankel decided to apply this hidden gem, which can be found on Amazon.
“It’s incredibly healing and hydrating,” she shared with enthusiasm. “It feels lighter and less sticky than La Mer. I’m totally in love with this cream.”
Grab the De La Cruz Vitamin E Cream Moisturizer for just $7 on Amazon! Note: Prices are accurate as of the publishing date but are subject to change.
Fans who follow Frankel’s beauty reviews on TikTok and Instagram know that her endorsements stand out. She’s built a reputation as the internet’s most honest beauty critic — someone who isn’t afraid to call out overpriced products. So, when she backs a $7 cream, it holds significant weight.
Clearly, the star ingredient of the De La Cruz Vitamin E Cream is vitamin E, renowned for its antioxidant properties and its ability to soften and brighten skin. Coupled with avocado oil, almond oil, shea butter, and aloe vera, the ingredient list resembles more of a homemade concoction than a mass-produced formula. Its rich texture is pleasantly lightweight, aligning with Frankel’s observation that it feels less heavy than its luxury rivals.
The cream’s straightforward composition contributes to its popularity, as shoppers depend on this effective yet budget-friendly option to hydrate dry areas, soothe post-cleansing tightness, and achieve a beautifully soft and plump complexion. Some even claim it helps to minimize scarring and the appearance of stretch marks.
“I’ve been using this for years,” one reviewer shared, noting that even a small amount keeps their face “smooth and soft.”
“It also helps fade my acne scars a bit during breakouts,” they continued. “I use it on bumps from shaving, along with some Vitamin E oil from the same brand.”
Another customer commented that while their friend applies the cream “on her neck and face,” it has also worked wonders for their dry feet.
“My feet aren’t severely dry or cracked, but I do get some rough patches, and I know when they need special care,” they stated. “After just three nights of applying this cream and wearing socks, I can easily shed the dead skin like magic.”
Frankel’s endorsement is particularly remarkable considering her comparison to La Mer. The luxury cream has maintained its status as the benchmark for high-end moisturizers for years, yet someone who can splurge on pricier products is insisting that this drugstore alternative performs just as well. We’re inclined to believe her!
If you’ve been contemplating that La Mer jar but hesitating to finalize your purchase, Frankel just gave you the green light to bypass the luxury and choose this cream that’s been hiding in plain sight (one of her followers even mentioned using it since their teens).
Purchase the De La Cruz Vitamin E Cream Moisturizer for only $7 at Amazon! Prices are accurate as of the publishing date but may change.
If you’re looking for more, check out additional Vitamin E creams here and don’t miss out on all of Amazon’s Daily Deals for even more fantastic finds!
