Breaking News: These 9 Makeup Trends Are Set to Dominate 2025

For those who have drifted away from traditional foundation, get ready for the emergence of natural, radiant skin that is set to take center stage. Celebrity makeup artist Sil Bruinsma anticipates this no-makeup aesthetic, prominently featured on the spring/summer 2025 runways, will continue to flourish. “The trend will revolve around achieving dewy, luminous skin with minimal use of foundation or concealer, emphasizing skin care,” he notes. “There’s no need for heavy coverage. My go-to products for that glass skin appearance include the Peach & Lily Glass Skin Refining Serum ($39) for luminosity and the Glass Skin Veil Mist ($30) for an overall sheen.”

Celebrity makeup artist Maya René describes this emerging style as a sultrier rendition of the classic cat-eye. “This trend emphasizes the lower lash line, featuring a smoky, winged liner effect. It’s an excellent technique to elongate the eyes without the potential for traditional cat-eyes to close them off, unless employing a half-liner. This style is inspired by the Billie Eilish cat-eyes that went viral on TikTok following her GRWM video while on tour.”

Inspired by Sabrina Carpenter’s “Short n’ Sweet” phase, the bold blush look is set to carry over into 2025. René anticipates vibrant blush to be applied more generously across the cheeks. “The focus will be on making blush a significant element of the makeup — bold yet still fresh,” she explains. “To achieve this aesthetic, layering various blushes for lasting power and intensity is key.” She recommends beginning with a luminous blush, such as the Armani Beauty Luminous Silk Cheek Tint ($39), followed by the Rare Beauty’s Soft Pinch Luminous Powder Blush ($27) “to preserve its vibrancy throughout the day while adding an extra color boost.”

Jeanine Lobell, a celebrity makeup artist and founder of Neen, foresees the sculpted-eye trend becoming prominent in 2025. “The sculpted eye made popular with Lily-Rose Depp by Nina Park has been captivating audiences and will likely gain further popularity,” she states. “This look elegantly transitions from the minimalist ‘clean girl’ trend toward more intricate eye designs. For this aesthetic, I suggest starting with the Neen Pretty Shady Trios ($38) in shades Toasty and Bare, designed specifically for creating that beautifully sculpted yet subtle everyday eye.”

Steering away from the extremes of high-gloss shine or complete matte, Bruinsma anticipates that luxurious satin finishes will dominate in 2025. Consider it the ideal balance between matte and dewy. Bruinsma emphasizes that satin finishes provide a more delicate, flattering aesthetic, suitable for both red carpets and everyday wear. Key satin-finish products include the YSL Rouge Pur Couture Satin Lipstick ($48) and Chanel’s Les 4 Ombres Palette ($68).

The concept of a minimalist makeup routine that highlights a single bold color is gaining traction. Bruinsma describes this style as “minimalist accents,” which he believes will become a significant trend this year — particularly in social media. “There’s been considerable chatter on TikTok around the ‘red lip theory,'” he mentions. This theory posits that a striking red lipstick can create a flawless appearance with minimal other products. While he doesn’t fully subscribe to this notion, he acknowledges that vibrant red lipstick can illuminate one’s face remarkably. The same goes for a sharp liner. Using one striking color against fresh skin maintains a modern, effortless beauty.

While René notices an increased appreciation for naturally radiant skin, she also foresees an arrival of multi-dimensional aesthetics, featuring holographic highlighters and shifting eye shadows that produce an iridescent response. “This fresh take on glowy skin adds an eye-catching shimmer to both the face and eyes,” she notes. If you’re aiming for this look, she suggests the Haus Labs Bio Radian Gel Powder Highlighter ($40) to achieve a shinier, dimensional finish.

Lobell adores the makeup trends of the ’90s, particularly the single-shadow look, which she believes will resurge in 2025. Expect to see bold, vibrant washes of color in both eyeshadow and eyeliner, simplifying application since blending is not necessary with this style.

Inspired by anime, the trend of natural manga lashes has begun to trend, especially with lash extensions. This look emphasizes lashes that open the eyes, creating a light and airy, doll-like appearance while still being defined. It serves as a gentle alternative to dramatic lashes, perfect for enhancing the eyes without overwhelming the rest of the makeup. For those not keen on false lashes, René suggests using mascaras like Tarte’s Maneater ($27) but can enhance the look with lash clusters like Lashify’s Starburst Black Gossamer Lashes ($25) for more definition.

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer whose work has appeared in Bustle, The Zoe Report, Who What Wear, Byrdie, Elite Daily, and more.