Sydney Sweeney Dazzles in New American Eagle Ad Following Recent Controversy
Sydney Sweeney reunites with American Eagle for a sizzling summer campaign following the previous ad that stirred some controversy.
The 28-year-old actress posed for the brand’s “Syd for Short: American Eagle Jean Shorts” campaign, which debuted on Wednesday, April 15. In the promotional shots, the Euphoria star looked stunning in a pair of blue denim cutoffs paired with a white blouse that gracefully slipped off her shoulder.
In another image, Sweeney flaunted light-wash shorts with a frayed hem, keeping her look effortlessly chic with a simple white tee. She radiated confidence for the camera, showcasing her luminous skin and subtle makeup, featuring pink lips, long lashes, and a hint of highlighter. Her beachy vibe was enhanced by loose waves in her blonde bob.
In a different part of the ad, Sweeney turned heads in a blue crochet top, revealing a hint of skin as she sat on a sandy set.
Sweeney also featured in a campaign video, wearing a denim crop top tied at her waist along with long shorts.
“What brand am I wearing?” she inquired while posing against a blue sky backdrop. The clip then transitioned to her dancing and showcasing various outfits, highlighting the versatility of the shorts.
“Yeah, that one,” she giggled. “American Eagle jean shorts.”
In a later press release, Sweeney expressed that there’s “something timeless about a great pair of jean shorts.”
“They’re simple, yet they make you feel confident and put-together without much effort,” she added.
Sweeney also revealed that the brand is creating custom styles, with 100% of net proceeds going to the Crisis Text Line to assist those in need.
“Crisis Text Line, a cause dear to my heart, has been integral to this partnership since its onset,” the actress shared. “I cherish knowing that wearing these pieces contributes to a cause that directly aids those in need.” Fans can shop the Syd Jen and Syd Short, supporting the mental health crisis line, at AE.com.
Sweeney’s second campaign with American Eagle follows her first ad’s backlash, which drew attention for her comments about “great jeans,” with some critiques likening it to white supremacy and eugenics in August 2025.
American Eagle addressed the backlash promptly, stating via social media, “‘Sydney Sweeney Has Great Jeans’ is and has always been about the jeans. Her jeans. Her story. We will continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Sweeney later reflected on the campaign, sharing with GQ in November 2025, “I did a jean ad.”
“Honestly, the reaction was quite unexpected, but I love jeans,” she explained. “They’re my daily go-to. I’m literally in jeans and a t-shirt every single day.”
