Dylan Sprouse and Barbara Palvin Featured in Exciting New Express Campaign

Dylan Sprouse and Barbara Palvin exemplify “couple goals” in every way. It’s no surprise that they are the faces of Express‘s new “Dress for Express” Spring 2025 campaign, which introduces a fresh chapter for the brand that celebrates bold self-expression through fashion.

The excitement is amplified by the fact that Sprouse’s twin, Cole, is behind the camera for the campaign shots. Fashion flair clearly runs in the family, with Palvin, 31, praising her brother-in-law’s talent. “He made me feel comfortable!” she exclaimed. Dylan, 32, also had kind words for his sibling.

“[My] wife and my brother… are far more skilled in this area than I am,” he shared in an exclusive interview with Us Weekly. “I like to think I add some levity to the set with my silly jokes.” Palvin chimed in: “The jester.”

The charming vibe extends to the latest collections from Express, aligning with an exciting brand platform that has launched on Express.com, featuring curated selections handpicked by Sprouse and Palvin (which you can shop online now).

The Spring 2025 campaign shines a spotlight on the couple’s unique style while presenting a well-rounded mix of trendy fashion items and classic wardrobe essentials. Indeed, there’s something to cater to every taste, as Sprouse mentioned, “What I loved about shooting this campaign with my loved ones was the selection of outfits.”

He elaborated: “As we browsed the wardrobe options with our stylist [Max Ortega], every item I saw hit that sweet spot for me.”

With “Dress to Express,” the iconic mall brand is making a grand return with a renewed strategy that offers stylish, ultra-comfortable designs suitable for everything from office wear to date nights and casual days. The campaign’s messaging emphasizes the ease of expressing oneself through outfits inspired by the moment or mood.

“Expressing yourself through fashion is essential in a city like New York, where fleeting encounters can occur,” Sprouse explained. “They often say ‘Don’t judge a book by its cover,’ but sometimes first impressions are all you have.” He continued: “This approach speaks volumes about style and taste.”

For a closer look at the good taste that couples like Sprouse and Palvin exemplify, explore the new Spring 2025 collection from Express, highlighted in the campaign below:

Well Suited

Even if the dress code specifies “jacket required,” that doesn’t necessarily mean opting for overly formal tailoring. “I’m always seeking a way to look sharp while remaining practical,” he shared. “It’s essential to feel good and look great without feeling restricted.” Take a style cue from Sprouse and feel at ease in the Tech Suit Pant, which offers a slim fit combined with just the right amount of stretch for all-day comfort. Palvin can effortlessly follow suit with the Boyfriend Jacket paired with a lace-trimmed slip dress that boasts a luxurious satin touch.

Perfect Pair

“I tend to lean towards western-style silhouettes in my wardrobe choices,” Sprouse disclosed, with jeans being a top preference. Fortunately, a standout in the Spring 2025 collection is a pair of loose denim jeans, which the brand describes as “comfortable, relaxed, and perfect for both outings and lounging.” Palvin echoed his love for denim with a chic western tuxedo ensemble featuring a Denim Boyfriend Shirt and straight-leg jeans with a raw hem. Dress them up with heels, like her, or keep it casual with clogs, like him.

Better Together

When asked about what makes him feel most confident in his clothing, Sprouse mentioned a jacket featuring double pockets made from luxe corduroy. “I’m a textiles enthusiast,” he admitted to Us. On the other hand, Palvin exudes confidence in bright hues. A perfect example is her striking poppy-red cable-knit cardigan, which, much like Sprouse’s outerwear choice, has a cozy yet refined texture.

Loving Comfort

Despite their glamorous lifestyle, Sprouse and Palvin prioritize comfort. “The collection offers comfortable yet elegant pants that I adore. That’s my go-to whenever I wear tighter tops,” she said, referencing the Body Contour Stretch Cotton Crop Tee. He also favors relaxed pieces, stating, “Those typically meet my goal of feeling unrestricted.” Although the couple resides in New York City, Sprouse reminded Us of his Californian roots: “I’m still a Californian at heart!” He looked as though he belonged in a lightweight canvas bomber jacket layered over a casual crewneck sweatshirt.

The “Dress for Express” Spring 2025 collection is available for purchase on Express.com now.

Reported by Kat Pettibone.